Trafford Business
Peppermint PR is the Cuties’ newest pal
7:46pm Wednesday 8th February 2012
HALE-based Peppermint PR is on a roll after being appointed by children’s luggage range, The Cuties and Pals.
Launched under its parent company – Picture Case – The Cuties and Pals range features seven different animal-style pull along suitcases, each with a matching backpack.
The consultancy will be responsible for raising The Cuties and Pals’ profile across national, consumer and trade press.
Picture Case is the brainchild of husband and wife duo Gavin and Suzanne Naismith, who appeared on Dragons’ Den with the brand in its early days. Gavin and Suzanne subsequently followed the advice given to them by the dragons and concentrated their efforts on developing Picture Case’s children’s luggage range – The Cuties and Pals.
The Cuties and Pals range has since broken into major UK retail stores, including John Lewis and House of Fraser. In addition to acting as a wholesaler, Picture Case sells The Cuties and Pals directly to the public via its online shop, cutiesandpals.co.uk, as well as exporting the range worldwide.
Gavin Naismith said: “We’d like The Cuties and Pals to become an established name in kids’ luggage. Peppermint’s successful track record with consumer brands persuaded us to get them involved, and we’re already seeing outstanding results.”
The account win follows on from Peppermint’s most successful year to date, 2011, in which it chalked up a total of 25 new clients. The Cuties and Pals will join the consultancy’s expanding consumer portfolio, which includes Home Bargains, Goody Good Stuff, The Farjo Medical Centre and Sound Asleep.