Trafford Business
A sparkling website for Midas Diamonds
5:33pm Thursday 12th January 2012
HALE-based First Internet has ensured 2012 will be a sparkling year for Manchester diamond retailer, Midas Diamonds.
It has by set a live glittering new e-commerce website www.midas-diamonds.com for the prestigious jewellery brand.
Midas briefed the online agency to translate its sleek new fuchsia and grey branding into an attractive, informative website.
The new website works on an art gallery principle, leaving clean, white space to allow the spectacular beauty of the jewellery speak for itself.
Managing director, Chris Livesley, said: ‘’We’re delighted with the website, which really sets off our diamond collections to their best. A trading website for Midas is long overdue – and First Internet hit brief perfectly to convey the company’s pedigree and history, which is vital so that customers can feel confident when making high value purchases on line. We’ve ensured that all diamonds we’re marketing online are certificated so their value is entirely transparent.’’ Graham Robinson, operations director at First Internet, commented: ‘’We’re really pleased with the Midas Diamonds website – it’s been a pleasure bringing an extra sales channel to life for a well established independent jewellers. We’ve added value to the site build by advising on innovative ways of keeping the pages fresh with new content.’’