Trafford Business
The if agency Delivers Keycamp’s first TV advert
4:11pm Thursday 5th January 2012
THE Altrincham-based if agency is today launching a major integrated campaign for holiday business Keycamp – including the brand’s first television advert.
The new campaign will also incorporate banner adverts as well as a targeted direct mail strategy.
The if team has developed a theme of ‘escape to a world of unlimited laughter’.
The television advert, which is set in a virtual world, showcases the fun-filled adventures of the Keycamp children.
Jo Whiteley, creative director at the if agency - a specialist in direct communications - said: “Our key insight was straightforward ‘if the kids are happy so are the parents’.
“Keycamp is all about having fun so the sound of contagious laughter is a key part of the TV creative leaving viewers in no doubt that with Keycamp you'll have a holiday to remember. Keycamp has a fantastic brand personality so our job has been to bring it to life in an engaging and fresh way.”
The television advert will air across ITV and satellite channels.